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"title": "012ADVERTORIAL - Strategic intellectual property management fuels Xiaomi's sustainable growth",
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"description": "<div></div><p> At the 14th China Intellectual Property Annual Conference, the focus on IP's role in driving high-quality economic growth provided a platform for companies to share practical experiences in developing effective IP strategies.</p>\n<p> Xiaomi Corporation, a prominent player in the global tech industry, for example, has long stressed that building a sustainable, IP-driven economic ecosystem demands collective efforts from all enterprises. To this end, Xiaomi has established a robust IP system that underpins its business expansion and technological innovation.</p>\n<p> Liu Zhen, vice-president of legal and international government affairs at Xiaomi, emphasized the company's long-term commitment to IP management.</p>\n<p> To support its comprehensive "Human x Car x Home" smart ecosystem strategy, Liu said that Xiaomi has integrated IP nodes into the research and development process, involving IP engineers from project initiation to conducting risk assessments and patent portfolio planning.</p>\n<p> This approach not only reduces infringement risks but also builds technical barriers through innovative designs, accelerating patent commercialization in core products such as smartphones, smart electric vehicles, and major home appliances to advance ecological synergy.</p>\n<p> In emerging sectors such as augmented and virtual reality and clean energy, Xiaomi adopts tailored IP strategies based on factors like technical maturity and R&D plans. Moreover, it balances "rapid tech iteration" and "early IP protection "through refined management.</p>\n<p> "We use Patent Cooperation Treaty applications to extend review cycles for patents, especially standard-essential patents, in slow-evolving fields, and adjust overseas patent portfolios according to local review timelines, ensuring IP protection keeps pace with tech advancements without hindering innovation speed," Liu said.</p>\n<p> In addressing international patent disputes, Xiaomi has developed a multidimensional response system, transitioning from "passive defense" to "proactive risk identification" with a comprehensive early warning system.</p>\n<p> When litigation arises, "we combine technical countermeasures, legal defenses, and business negotiations", Liu explained. This strategy was evident in its multiple successful patent dispute proceedings.</p>\n<p> Besides, Xiaomi places a strong emphasis on talent development. It has established specialized IP teams covering application, analysis, litigation, licensing and acquisition, supported by a talent gradient system that facilitates role rotation and career advancement. This ensures a closed-loop knowledge system from IP creation to litigation, strengthening the execution of its IP strategy.</p>\n<p> Notably, Xiaomi's robust IP framework and effective implementation are not overnight achievements, but rather rooted in its continuous investment in R&D. "Since its establishment in 2010, Xiaomi has continuously increased R&D investment in key technology areas," Liu noted.</p>\n<p> In 2024 alone, Xiaomi's R&D expenditure surpassed 24 billion yuan ($3.37 billion), with a compound annual growth rate of 27 percent over the past five years. "This has enabled us to build up solid technical capabilities across 12 technological fields and 99 sub-segments," he added.</p>\n<p> Xiaomi plans to invest over 200 billion yuan in R&D in the next five years. "We will continue to strengthen the protection of IP rights and innovation in these key business areas," Liu noted.</p>\n<p> Additionally, Xiaomi aims to enhance its influence in global IP rules, particularly in 5G SEPs, where it ranked eighth globally in effective patents in 2024, while continuing to invest heavily in next-generation mobile communication technologies.</p>\n<p> By advocating for win-win IP partnerships and technology accessibility, Xiaomi strives to contribute to a sustainable IP ecosystem that drives high-quality economic growth, according to the company.</p>\n<p> <span>haonan@chinadaily.com.cn</span></p>\n<p></p><br><hr><div>获取更多RSS：<br><a href=\"https://feedx.net\" style=\"color:orange\" target=\"_blank\">https://feedx.net</a> <br><a href=\"https://feedx.site\" style=\"color:orange\" target=\"_blank\">https://feedx.site</a><br></div>",
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"content": "<div></div><p> At the 14th China Intellectual Property Annual Conference, the focus on IP's role in driving high-quality economic growth provided a platform for companies to share practical experiences in developing effective IP strategies.</p>\n<p> Xiaomi Corporation, a prominent player in the global tech industry, for example, has long stressed that building a sustainable, IP-driven economic ecosystem demands collective efforts from all enterprises. To this end, Xiaomi has established a robust IP system that underpins its business expansion and technological innovation.</p>\n<p> Liu Zhen, vice-president of legal and international government affairs at Xiaomi, emphasized the company's long-term commitment to IP management.</p>\n<p> To support its comprehensive "Human x Car x Home" smart ecosystem strategy, Liu said that Xiaomi has integrated IP nodes into the research and development process, involving IP engineers from project initiation to conducting risk assessments and patent portfolio planning.</p>\n<p> This approach not only reduces infringement risks but also builds technical barriers through innovative designs, accelerating patent commercialization in core products such as smartphones, smart electric vehicles, and major home appliances to advance ecological synergy.</p>\n<p> In emerging sectors such as augmented and virtual reality and clean energy, Xiaomi adopts tailored IP strategies based on factors like technical maturity and R&D plans. Moreover, it balances "rapid tech iteration" and "early IP protection "through refined management.</p>\n<p> "We use Patent Cooperation Treaty applications to extend review cycles for patents, especially standard-essential patents, in slow-evolving fields, and adjust overseas patent portfolios according to local review timelines, ensuring IP protection keeps pace with tech advancements without hindering innovation speed," Liu said.</p>\n<p> In addressing international patent disputes, Xiaomi has developed a multidimensional response system, transitioning from "passive defense" to "proactive risk identification" with a comprehensive early warning system.</p>\n<p> When litigation arises, "we combine technical countermeasures, legal defenses, and business negotiations", Liu explained. This strategy was evident in its multiple successful patent dispute proceedings.</p>\n<p> Besides, Xiaomi places a strong emphasis on talent development. It has established specialized IP teams covering application, analysis, litigation, licensing and acquisition, supported by a talent gradient system that facilitates role rotation and career advancement. This ensures a closed-loop knowledge system from IP creation to litigation, strengthening the execution of its IP strategy.</p>\n<p> Notably, Xiaomi's robust IP framework and effective implementation are not overnight achievements, but rather rooted in its continuous investment in R&D. "Since its establishment in 2010, Xiaomi has continuously increased R&D investment in key technology areas," Liu noted.</p>\n<p> In 2024 alone, Xiaomi's R&D expenditure surpassed 24 billion yuan ($3.37 billion), with a compound annual growth rate of 27 percent over the past five years. "This has enabled us to build up solid technical capabilities across 12 technological fields and 99 sub-segments," he added.</p>\n<p> Xiaomi plans to invest over 200 billion yuan in R&D in the next five years. "We will continue to strengthen the protection of IP rights and innovation in these key business areas," Liu noted.</p>\n<p> Additionally, Xiaomi aims to enhance its influence in global IP rules, particularly in 5G SEPs, where it ranked eighth globally in effective patents in 2024, while continuing to invest heavily in next-generation mobile communication technologies.</p>\n<p> By advocating for win-win IP partnerships and technology accessibility, Xiaomi strives to contribute to a sustainable IP ecosystem that drives high-quality economic growth, according to the company.</p>\n<p> <span>haonan@chinadaily.com.cn</span></p>\n<p></p><br><hr><div>获取更多RSS：<br><a href=\"https://feedx.net\" style=\"color:orange\" target=\"_blank\">https://feedx.net</a> <br><a href=\"https://feedx.site\" style=\"color:orange\" target=\"_blank\">https://feedx.site</a><br></div>",
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"link": "https://mobile.chinadaily.com.cn/cn/html5/2025-09/18/content_012_68cb1d1fed50ccabe1519a3f.htm#012ADVERTORIAL",
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"pubDate": "Thu, 18 Sep 2025 00:21:04 +0000",
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"title": "001FRONT - 'Transparent kitchens' win diners' trust via openness",
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"description": "<div></div><p> During peak lunch hour at a busy restaurant in Chengdu, Sichuan province, four chefs work in perfect unison, deftly churning out multiple dishes as flames leap from the woks. However, their expertise and execution are not only of interest to the customers waiting for the food, but also to over 50,000 viewers watching them live at work on Douyin, China's short-video platform.</p>\n<p> Luoxiaoyang Home-Style Cuisine, which opened its doors in June, has attracted more than 1.7 million followers on Douyin by livestreaming what goes on in its kitchen.</p>\n<p> Responding to increasing public concern about food safety, a number of restaurants nationwide have begun livestreaming their kitchen operations — a strategy aimed at both winning diners' trust and boosting visibility through online engagement. The cameras are pointed at the counters where food is prepared, capturing everything from raw ingredients to freshly prepared meals. This move toward greater transparency has garnered considerable praise and positive engagement from online viewers.</p>\n<p> The growing interest in "transparent kitchen" livestreams follows a heated online debate sparked by celebrity entrepreneur Luo Yonghao. Last week, Luo criticized domestic restaurant chain Xibei on China's popular social media platform Sina Weibo, alleging that many dishes were premade. His post went viral, prompting public discussion about food safety and kitchen transparency.</p>\n<p> Now kitchen livestreams are becoming popular, with viewers on social media platforms posting comments like: "This is how Chinese cooking should be done", and "This is what we call true wok hei (the distinct smoky flavor of stir-fried dishes)". The livestreams also appear to be influencing consumer habits.</p>\n<p> For example, Han Wen, a university student in Beijing, said the recent online debate has made him more cautious when ordering food online.</p>\n<p> "I only recently started noticing the 'transparent kitchen' feature on apps," he said. "I now look to see if the kitchen is neat and clean before placing an order."</p>\n<p> Kitchen livestreams are not exactly new. In March, the State Council, China's Cabinet, issued a guideline strengthening food safety supervision, urging platforms and merchants to implement "internet plus transparent kitchen "initiatives and enhance oversight on delivery-only restaurants through public monitoring.</p>\n<p> Sun Juanjuan, an associate professor at Hebei Agricultural University and researcher at the Center for Coordination and Innovation of Food Safety Governance, said, "Food safety regulators have actively promoted the 'transparent kitchens' policy in recent years."</p>\n<p> "It includes both physical transparency — visible kitchen areas — and digital monitoring via livestreams. As customers have begun focusing on how the food is being prepared, restaurants have shifted focus from price wars to hygiene standards," Sun said.</p>\n<p> In recent years, several regions have introduced rules requiring online food delivery businesses to livestream their kitchen operations.</p>\n<p> In Zhejiang province, takeaway merchants have been legally obligated to display real-time videos of food being prepared on delivery apps since March 2022.</p>\n<p> Shanghai introduced similar regulations in February 2024, encouraging restaurants to adopt "internet plus transparent kitchen" practices and upload footage to their third-party platforms for public oversight, while Changzhou in Jiangsu province followed suit a month later.</p>\n<p> To create an immersive viewing experience, some chefs are strapping action cameras to their chests, livestreaming the cooking process from a first-person perspective.</p>\n<p> "If customers want to see the kitchen, then we'll just show it," said a chef at Xiaochao Dangjia, a restaurant in Wuhan, Hubei province. The restaurant recently joined the kitchen livestreaming club, as the owners believe that this helps build consumers' trust.</p>\n<p> However, some industry insiders worry that the livestreams could become mere "performances".</p>\n<p> Zhong Kai, a food safety expert from the China Food Information Center, said the actual impact of livestreaming on food safety supervision might be more about deterrence than regulation.</p>\n<p> "Issues such as pesticide residues or cross-contamination are hard to catch via livestreams. Most food safety incidents that have been exposed have been due to snapshots of chefs not wearing masks or hats, or catching glimpses of rats in kitchens," he said.</p>\n<p> However, Sun, from Hebei Agricultural University, said: "Implementing 'transparent kitchen' measures in the mass catering sector has always been a regulatory challenge. Now, with public enthusiLine truncated
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