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"description": "<div><div><div class=\"rich_media_content\" id=\"js_content\"><section style=\"margin: 0px 8px 8px; padding: 0px; white-space: normal; font-size: 16px; text-align: justify; line-height: 1.75em;\"><span><span style=\"font-size: 15px; color: rgb(136, 136, 136);\"><img class=\"rich_pages js_insertlocalimg wxw-img\" src=\"http://img2.jintiankansha.me/get?src=http://mmbiz.qpic.cn/mmbiz_gif/laADTC8BCK6M7Nv6wvsPyLPCsN7uraAJxdXiby5XB2BE6S0ulr9Fs213uZ85nlxAalcgRcLFiaSVdOVlrtCZRibIw/640?wx_fmt=gif\" style=\"margin-top: 0px; margin-right: 0px; margin-left: 0px; padding: 0px; vertical-align: bottom; height: auto !important;\" /></span></span></section><section style=\"margin: 0px 8px 8px; padding: 0px; white-space: normal; font-size: 16px; text-align: justify; line-height: 1.75em;\"><span><br /></span></section><section style=\"text-align: center;\"><img class=\"rich_pages wxw-img\" src=\"http://img2.jintiankansha.me/get?src=http://mmbiz.qpic.cn/mmbiz_png/laADTC8BCK5tkMtGyC0QvI9hRpfJRQnWdnVBX6rxY4PpaBs8sMXMK9SIIO5t0ZIVKUuAv570dfliaaiccZPPvlYA/640?wx_fmt=png&from=appmsg\" style=\"height: auto !important;\" type=\"block\" /></section><section style=\"margin: 0px 8px; padding: 0px; white-space: normal; text-align: center; line-height: 1.75em;\"><span><span><br /></span></span></section><section style=\"margin: 0px 8px; padding: 0px; white-space: normal; text-align: center; line-height: 1.75em;\"><span><span>本 文 约 3500字</span></span><span><br /></span></section><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px; white-space: normal;\"><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px;\"><section style=\"margin: 0px; padding: 0px 8px; letter-spacing: 0.544px;\"><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px;\"><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px;\"><section><span style=\"margin: 0px; padding: 0px; color: rgb(178, 178, 178); font-size: 12px; letter-spacing: 1px;\"><span>阅 读 需 要 12 分钟</span></span></section></section></section></section></section><p style=\"margin: 8px;\"><span><br /></span></p><p style=\"margin: 8px;\"><font face=\"宋体\"><span><span style=\"font-weight: normal;\">我们读范仲淹</span></span></font><font face=\"宋体\"><span><span style=\"font-weight: normal;\">“浊酒一杯家万里，燕然未勒归无计”，感受其戍边艰辛；看《杨家将》浴血抗辽、狄青征讨西夏，知其惨烈。但支撑前线“金戈铁马”的巨额军费从何而来？答案之一，竟藏在北宋皇家养象所的“门票”里！</span></span></font></p><p style=\"margin: 8px;\"><font face=\"宋体\"><span><br /></span></font></p><section style=\"text-align: center;\"><img class=\"rich_pages wxw-img\" src=\"http://img2.jintiankansha.me/get?src=http://mmbiz.qpic.cn/mmbiz_jpg/laADTC8BCK5tkMtGyC0QvI9hRpfJRQnWtb4qRgyFbT3dib3ibib074bupXd5dmiatIwNIUDyArObEbPplXwe287Mww/640?wx_fmt=jpeg\" style=\"width: 238px; height: auto !important;\" type=\"block\" /></section><p style=\"margin: 8px;\"><font face=\"宋体\"><span><br /></span></font><span><p></p></span></p><p style=\"margin: 8px;\"><font face=\"宋体\"><span><span style=\"font-weight: normal;\">当市民花几个铜板，争相围观东南亚进贡的珍稀大象表演跪拜、吼叫、驮人时，门票收入正涓涓流入国库。这些本该只在皇家典礼上露脸的</span></span></font><font face=\"宋体\"><span><span style=\"font-weight: normal;\">“祥瑞”，被逼转型“卖艺”，成了特殊的“筹款大使”。</span></span></font></p><p style=\"margin: 8px;\"><font face=\"宋体\"><span><br /></span></font><span><p></p></span></p><p style=\"margin: 8px;\"><font face=\"宋体\"><span><span style=\"font-weight: normal;\">一边是边疆烽火与财政重压，一边是皇家动物园里的萌兽</span></span></font><font face=\"宋体\"><span><span style=\"font-weight: normal;\">“营业”，北宋朝廷在困局中展现的务实与灵活，尽显于此。</span></span></font></p><p style=\"margin: 8px;\"><font face=\"宋体\"><span><br /></span></font></p><section style=\"text-align: center; margin-left: 8px; margin-right: 8px;\"><img class=\"rich_pages wxw-img\" src=\"http://img2.jintiankansha.me/get?src=http://mmbiz.qpic.cn/mmbiz_png/laADTC8BCK5tkMtGyC0QvI9hRpfJRQnW6Jf77wXaKloLIRKmPGmOVv0rTicIW9uibuibYFUfGHjqT9qYgBuJPiaE1Q/640?wx_fmt=png&from=appmsg\" style=\"width: 382px; height: auto !important;\" type=\"block\" /></section><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px; white-space: normal;\"><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px; white-space: normal;\"><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px; white-space: normal;\"><section label=\"Powered by 135editor.com\" style=\"margin: 0px; padding: 0px;\"><section style=\"margin: 0px; padding:Line truncated
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"title": "为什么消消乐这种游戏会让人上瘾?",
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"description": "<div><img src=\"http://pic1.zhimg.com/v2-525501a1610aeb87074c1a6704799d09_fhd.jpg?source=8673f162\" alt=\"头图\"/><div><div>\n<p>最近我迷上了一款倒水的益智小游戏。游戏里可以看到很多玻璃瓶，每个瓶子有四格，每格有不同颜色的水，把四格同样颜色的水倒到一个瓶子里就可以打包发货。所有的瓶子清空后这局就赢了。</p>\n<figure><img src=\"http://pic1.zhimg.com/v2-78376867fa9c8a0250e9ebe2980de853_720w.jpg?source=8673f162\" alt=\"\"></figure>\n<p>玩了几天我忽然意识到，这不就是消消乐嘛，把三个相同的小动物 / 图案移到一起就可以把这一排消掉。大约十年前我也一度沉迷这款小游戏，一路玩到了 642 关。</p>\n<figure><img src=\"http://picx.zhimg.com/v2-e01e72ae867fc60bdec785bfac20cd07_720w.jpg?source=8673f162\" alt=\"\"></figure>\n<p>时隔多年，没想到喜欢玩的游戏还是同一款。</p>\n<p>再一想，我们平时喜欢玩的麻将、扑克、俄罗斯方块等经典游戏，本质上不也都是这样的把两个、三个、四个元素凑对子凑组合的消除类游戏吗？</p>\n<p>为什么我们总是对这类游戏情有独钟呢？难道人类天生喜欢消消乐这类游戏吗？</p>\n<p>研究表明，这类兴趣很可能真的根植于我们的基因中。 在原始社会，我们的祖先需要在野外复杂的环境中快速分辨出哪些植物可食、哪些动物危险、天气变化的征兆、追踪猎物踪迹等，都需要强大的模式识别能力。能从背景“噪音”中提取出有意义的“信号”的个体更有可能生存和繁衍。</p>\n<p>我们的大脑本质上是一个强大的预测机器。它不断接收信息，试图找出其中的规律和模式，以便预测未来、减少不确定性。在消消乐或麻将中，玩家就是在进行实时的模式识别和预测，如“下一张牌会是什么？”，“我这样消除能连上吗？”。</p>\n<p>混乱和无序的信息会消耗大量的认知资源，让人感到压力和不适。当我们成功地将杂乱无章的元素，如麻将牌、扑克牌、消消乐方块，组织成有序的组合，如三个 A、四个 2、同花顺、三个连消时，大脑瞬间释放了认知负担，产生一种轻松、清晰和掌控感。这是一种内在的心理奖励。</p>\n<p>著名影星茱莉亚·罗伯茨在一次采访中说，麻将的精髓在于通过随机的抓牌，在混乱中创造秩序，可谓一语中的。</p>\n<figure><img src=\"http://picx.zhimg.com/v2-23ee97072628abdf1b6b05e2f93967a3_720w.jpg?source=8673f162\" alt=\"\"></figure>\n<p>此外，人类有强烈的“完成欲”或“格式塔闭合”倾向，比如下面这个图案，大脑可以根据残缺不全的图案自动脑补出圆形和三角形。</p>\n<figure><img src=\"http://picx.zhimg.com/v2-2607fea5834b6e9951c8f249a4dd12ed_720w.jpg?source=8673f162\" alt=\"\"></figure>\n<p>我们倾向于将不完整的模式感知为完整的，并渴望去补全它。消消乐中填满一个缺口，麻将中听牌后胡牌，扑克中凑成一手好牌，都完美地满足了这种“闭合”的冲动，带来强烈的满足感。</p>\n<p>这类游戏通常规则相对简单，容易上手，但策略深度可以很高，精通难。玩家在挑战中不断获得成功的小奖励，如消除一组，这种持续的、可预测的正反馈循环非常符合大脑的奖赏系统。</p>\n<p>虽然规则简单，但如何高效地组合、消除、规划路径都提供了不同程度的认知挑战。比如倒水游戏和消消乐游戏中都有可以触发连续消除的设定，会大大增强满足感。</p>\n<p>总的来说，消消乐、麻将、扑克等经典游戏精准地击中了心理深处的核心需求——在混沌中寻找并创造秩序，从中获得掌控感与愉悦。这种对秩序的偏爱和对模式的敏感，是人类进化赋予我们的生存优势。</p>\n<p>所以，人类天生喜欢“消消乐”吗？答案或许是：是的。</p>\n</div>\n</div>\n\n\n<div><a href=\"https://www.zhihu.com/question/322790525\">查看知乎讨论<span></span></a></div>\n\n</div>\n\n\n</div>\n</div>",
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"description": "<div><img src=\"http://picx.zhimg.com/v2-1b59db620365bc1dda38d0b8a5992164_fhd.jpg?source=8673f162\" alt=\"头图\"/><div><div>\n<p>你以为牛天天吃草就能长那么壮，其实它是吃荤的才能长这么壮。牛吃草只是在饲养体内的共生生物们（鞭毛虫、纤毛虫和细菌们）。</p>\n<p>严格来说牛自身对植物纤维的消化吸收的能力很差，但是它却可以利用胃里的共生微生物们来消化植物，间接吸收植物的营养和消化吸收微生物们。</p>\n<p>众所周知牛有瘤网瓣皱四个胃，只有最后的皱胃是分泌胃酸有消化能力的胃，也称之为“真胃”，瘤胃、网胃、瓣胃从解剖学来说应该算是食道的一部分，主要作用就是用来发酵草料并饲养鞭毛虫、纤毛虫和其他细菌真菌等微生物。</p>\n<figure><img src=\"http://picx.zhimg.com/v2-2408ce2b6ff8e86bf5a2bbb1c8436586_720w.jpg?source=8673f162\" alt=\"\"></figure>\n<p>鞭毛虫主要生活在牛的瘤胃和网胃中，纤毛虫主要生活在瘤胃里。牛的瘤胃是弱酸（ph5.5-6.5）、恒温的无氧环境，非常适合这些共生厌氧微生物的生长。</p>\n<p>鞭毛虫以瘤胃里的细菌、真菌、淀粉和糖为食，并且产生短链脂肪酸给牛提供能量。虽然鞭毛虫不直接分解纤维素但是可以影响纤维素分解菌的活性，优化纤维发酵效率。纤毛虫能分泌纤维素酶，把植物纤维消化分解成糖滋养细菌们，也可以发酵淀粉来减少乳酸堆积，稳定瘤胃的 ph 值。</p>\n<p>鞭毛虫、纤毛虫和其他细菌们最终会随着食糜一起进入皱胃（真胃）和小肠被消化吸收，给牛提供大量的蛋白质能量。纤毛虫提供的蛋白质约占牛总蛋白摄入的 5-15%，鞭毛虫的贡献通常低于 2%，瘤胃细菌是牛的主要蛋白质来源 60-70%。</p>\n<p>牛为了获得更多的蛋白质，还进化出了特殊的尿素循环。血液中的尿素 40-70%通过瘤胃胃壁进入瘤胃，还有部分尿素随着唾液进入消化道。瘤胃里的微生物们分泌脲酶将尿素分解并合成蛋白质（可为牛提供约 20-30%的日粮蛋白质）。人类还会特意在成年牛的饲料里面添加尿素，以便牛能获得更多的蛋白质。</p>\n</div>\n</div>\n\n\n<div><a href=\"https://www.zhihu.com/question/1900810323939787361\">查看知乎讨论<span></span></a></div>\n\n</div>\n\n\n</div>\n</div><br><hr><div>获取更多RSS：<br><a href=\"https://feedx.net\" style=\"color:orange\" target=\"_blank\">https://feedx.net</a> <br><a href=\"https://feedx.site\" style=\"color:orange\" target=\"_blank\">https://feedx.site</a><br></div>",
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"title": "007CHINA - Gen Z redefines reading through screens and apps",
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"description": "<div></div><p> Shoulder to shoulder with strangers on a swaying subway car, Li Zining plugs in her earbuds, and as the narrator of the sci-fi epic The Three-Body Problem begins, the clang of doors and hum of conversation fade, leaving her adrift in a quiet, otherworldly realm of her own.</p>\n<p> Across China, millions of Generation Z readers are seeking the same hush, their glowing screens now serving as the new parchment. "Just got into sci-fi, so I started with the classics," Li said, noting that whether cooking or running, she's always got an audiobook playing, and before she knew it, she'd plowed through several hefty sci-fi titles.</p>\n<p> China's digital natives born between 1995 and 2009, also known as "Generation Z", have rewritten the rules of how stories are discovered, consumed and shared.</p>\n<p> Making up nearly one-fifth of the country's total population, they are more likely to download e-books onto their phones and tablets than to visit bookstores or libraries for physical copies. They consume vast amounts of online literature, share reviews and annotations on social media platforms, follow "book bloggers", and seek out "reading buddies".</p>\n<p> Data from WeChat Reading shows that 6.56 million, or 46 percent, of its monthly active users belong to Gen Z. On Zhangyue, the iReader Technology platform, about one-third of monthly active users are Gen Zers, who spend an average of 120 minutes per day on the platform.</p>\n<p> Chen Wenting, who holds an annual subscription to a reading app, believes that e-reading allows for "reading whenever and wherever you want" and is relatively cost-effective.</p>\n<p> A survey by the Chinese Academy of Press and Publication shows that last year, 38.5 percent of adult citizens engaged in reading through audiobooks.</p>\n<p> For the youngsters, books are not only read but also experienced through others' interpretations.</p>\n<p> Cheng Nan, a college student, has recently become engrossed in watching explanatory videos of the Nobel Prize-winning novel One Hundred Years of Solitude on the video-sharing platform Bilibili. "I found it hard to muster the courage to read such a classic, but the explanatory videos were quite engaging," she said.</p>\n<p> These videos not only cover the plot but also provide background and extended insights, often accompanied by animations or clips from TV adaptations, making them very appealing, Cheng added.</p>\n<p> When a content creator drops a video clip on social media with illustrations about the Chinese novel White Deer Plain, the view counter races past 20 million more quickly than most first printings sell out.</p>\n<p> In 2024, the number of reading videos longer than five minutes on the Douyin platform increased by 336 percent year on year, with a 137 percent increase in their views. Meanwhile, book review videos and images saw a 135 percent increase in views and a 518 percent jump in cumulative shares.</p>\n<p> Some Gen Z readers also enjoy finding like-minded "reading buddies". According to Xiao Xia, a college student, reading with a "buddy" not only helps keep schedules on track and encourages timely completion of books, but also offers fresh perspectives and knowledge, uncovering blind spots in one's thinking.</p>\n<p> On the WeChat Reading platform, users can interact with others by highlighting and commenting on specific sentences. "You can record your thoughts when reading a book or a particular sentence. When you don't understand something in the book, you can see what others think and sometimes have an epiphany," Chen Wenting said.</p>\n<p> Reading weighty volumes becomes more interesting when you can read along with comments from other readers, Chen added.</p>\n<p> Traditional publishers are now chasing the digital glow, using big data to target readers and livestreaming to launch new titles. "We are in a critical period of redefining product forms and industry rules," said Huang Zhijian, chairman of the China Publishing Group. "The core of the publishing industry is knowledge sharing, which should not be limited to physical books."</p>\n<p> Cong Ting, a professor at the School of Publishing, University of Shanghai for Science and Technology, said, "The publishing sector must actively use new technologies to make quality content more accessible and perceptible to the young population."</p>\n<p></p>",
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"content": "<div></div><p> Shoulder to shoulder with strangers on a swaying subway car, Li Zining plugs in her earbuds, and as the narrator of the sci-fi epic The Three-Body Problem begins, the clang of doors and hum of conversation fade, leaving her adrift in a quiet, otherworldly realm of her own.</p>\n<p> Across China, millions of Generation Z readers are seeking the same hush, their glowing screens now serving as the new parchment. "Just got into sci-fi, so I started with the classics," Li said, noting that whether cooking or running, she's always got an audiobook playing, and before she knew it, she'd plowed through several hefty sci-fi titles.</p>\n<p> China's digital natives born between 1995 and 2009, also known as "Generation Z", have rewritten the rules of how stories are discovered, consumed and shared.</p>\n<p> Making up nearly one-fifth of the country's total population, they are more likely to download e-books onto their phones and tablets than to visit bookstores or libraries for physical copies. They consume vast amounts of online literature, share reviews and annotations on social media platforms, follow "book bloggers", and seek out "reading buddies".</p>\n<p> Data from WeChat Reading shows that 6.56 million, or 46 percent, of its monthly active users belong to Gen Z. On Zhangyue, the iReader Technology platform, about one-third of monthly active users are Gen Zers, who spend an average of 120 minutes per day on the platform.</p>\n<p> Chen Wenting, who holds an annual subscription to a reading app, believes that e-reading allows for "reading whenever and wherever you want" and is relatively cost-effective.</p>\n<p> A survey by the Chinese Academy of Press and Publication shows that last year, 38.5 percent of adult citizens engaged in reading through audiobooks.</p>\n<p> For the youngsters, books are not only read but also experienced through others' interpretations.</p>\n<p> Cheng Nan, a college student, has recently become engrossed in watching explanatory videos of the Nobel Prize-winning novel One Hundred Years of Solitude on the video-sharing platform Bilibili. "I found it hard to muster the courage to read such a classic, but the explanatory videos were quite engaging," she said.</p>\n<p> These videos not only cover the plot but also provide background and extended insights, often accompanied by animations or clips from TV adaptations, making them very appealing, Cheng added.</p>\n<p> When a content creator drops a video clip on social media with illustrations about the Chinese novel White Deer Plain, the view counter races past 20 million more quickly than most first printings sell out.</p>\n<p> In 2024, the number of reading videos longer than five minutes on the Douyin platform increased by 336 percent year on year, with a 137 percent increase in their views. Meanwhile, book review videos and images saw a 135 percent increase in views and a 518 percent jump in cumulative shares.</p>\n<p> Some Gen Z readers also enjoy finding like-minded "reading buddies". According to Xiao Xia, a college student, reading with a "buddy" not only helps keep schedules on track and encourages timely completion of books, but also offers fresh perspectives and knowledge, uncovering blind spots in one's thinking.</p>\n<p> On the WeChat Reading platform, users can interact with others by highlighting and commenting on specific sentences. "You can record your thoughts when reading a book or a particular sentence. When you don't understand something in the book, you can see what others think and sometimes have an epiphany," Chen Wenting said.</p>\n<p> Reading weighty volumes becomes more interesting when you can read along with comments from other readers, Chen added.</p>\n<p> Traditional publishers are now chasing the digital glow, using big data to target readers and livestreaming to launch new titles. "We are in a critical period of redefining product forms and industry rules," said Huang Zhijian, chairman of the China Publishing Group. "The core of the publishing industry is knowledge sharing, which should not be limited to physical books."</p>\n<p> Cong Ting, a professor at the School of Publishing, University of Shanghai for Science and Technology, said, "The publishing sector must actively use new technologies to make quality content more accessible and perceptible to the young population."</p>\n<p></p>",
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"title": "011WORLD - Industrial goods to suffer as US widens metals tariffs",
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"description": "<div></div><img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-21/011/20250821_011_03_15651.png\" /><p>A worker welds at a steel manufacturing facility in Hamilton, Ontario, Canada, on July 16.</p>\n<p> WASHINGTON — The United States has broadened the reach of its steel and aluminum tariffs, the Commerce Department said on Tuesday, affecting hundreds more products that contain both metals, such as child seats, tableware and heavy equipment.</p>\n<p> The Bureau of Industry and Security said in a recent notice that it was adding 407 product types to a list of items considered steel and aluminum "derivative products".</p>\n<p> This means a 50 percent tariff on both metals — imposed by President Donald Trump's administration earlier in the year — will apply to their steel and aluminum content.</p>\n<p> The widened scope took effect on Monday, and the notice detailing the changes was published in the Federal Register on Tuesday.</p>\n<p> "Today's action covers wind turbines and their parts and components, mobile cranes, bulldozers and other heavy equipment, railcars, furniture, compressors and pumps, and hundreds of other products," the Commerce Department said on Tuesday.</p>\n<p> The department is also adding imported parts for automotive exhaust systems and electrical steel needed for electric vehicles to the new tariffs, as well as components for buses, air conditioners and appliances, including refrigerators, freezers and dryers.</p>\n<p> A group of foreign automakers had urged the department not to add the parts, saying the US does not have the domestic capacity to handle current demand.</p>\n<p> Jeffrey Kessler, US under secretary of commerce for industry and security, said the move "shuts down avenues for circumvention", reiterating the aim of boosting the US steel and aluminum industries.</p>\n<p> Since returning to the presidency, Trump has imposed a 10 percent tariff on almost all US trading partners, alongside varying steeper levels on dozens of economies such as the European Union and Japan.</p>\n<p> Certain sectors have been spared from these countrywide tariff levels but were instead targeted under different authorities by even higher duties.</p>\n<p> In the case of steel and aluminum, the administration initially unveiled a 25 percent tariff on imports of both metals before doubling this to 50 percent in June.</p>\n<p> Although the influence of the tariffs on consumer prices has been limited so far, economists warn that their full effects are yet to be seen.</p>\n<p> For now, some businesses have coped by bringing forward purchases of products that they expected would encounter tariffs. Others have passed on additional costs to their consumers or absorbed a part of the fresh tariff burden.</p>\n<p> However, analysts note that importers and retailers will unlikely be able to bear these costs indefinitely, and could eventually raise consumer prices.</p>\n<p> Some economists argue that the inflation hit will be one-off, but others are wary of more persistent effects.</p>\n<p></p>",
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@@ -7309,28 +7243,6 @@
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"title": "014BUSINESS - Major beverage players enjoying high tea time",
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"description": "<div></div><img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-21/014/20250821_014_02_30936.png\" /><p>Employees prepare tea for customers at a store in Huangshan, Anhui province, on July 15.</p>\n<p> With consumers' pursuit of wellness, variety and refinement, China's tea beverage brands are exhibiting inspiring trends.</p>\n<p> According to Coffee and Tea Observation, a market information platform on WeChat, in July, the top 10 tea beverage brands launched 43 products in total, including six relaunched products and 37 brand new items.</p>\n<p> In terms of brands, Guming Holdings Ltd owns the most number of new products, with eight new products and one relaunched product hitting the market. ChaPanda ranked second, with four new items and four repeats.</p>\n<p> In terms of timing, brands tend to roll out new products at the beginning and end of a month.</p>\n<p> At the beginning of the month, brands typically launch monthly marketing strategies. By introducing new products, they attract both existing and new consumers and lay the foundation for the whole month. At the end of the month, brands adjust their marketing strategies according to market responses, and may launch more new products, experts said.</p>\n<p> According to Coffee and Tea Observation, in July, the top three sellers among new tea beverage brands were fruit tea, light milk tea and vegetable tea, taking up a combined 73.7 percent of all drinks sold. As temperatures soar in the summer, consumers prefer lighter and healthier drinks.</p>\n<p> From the survey, fruit teas are the top sellers, quenching thirst on scorching days. The popularity of fruit teas, light milk teas and vegetable teas suggests that consumers are increasingly aware of the health benefits of such beverages.</p>\n<p> Specifically, Shuyi Grass Jelly and Tea sold 200,000 cups of its newly launched green grape and kale drink in a span of just three days, using over 10,000 kilograms of kale.</p>\n<p> In terms of flavor popularity among new tea beverage brands, according to Coffee and Tea Observation, flower teas were the most common, followed by green teas, matcha and black tea.</p>\n<p> Flower tea has become the most commonly used tea base with an absolute advantage of 20 new products launched, among which jasmine tea performs particularly well. A total of 15 new products use it as a tea base, accounting for up to 75 percent, while gardenia and camellia are less commonly used. Next is green tea, which has been applied to 17 new products. Matcha follows closely behind, with a usage of eight types of new products, with oolong tea and black tea trailing, having only two and one products represented, respectively.</p>\n<p> Also, among new products launched, new tea beverage brands use large volumes of fruit — 30 types in total. There are significant differences in the frequency of application of different fruits. Lemon is the most frequently used fruit, with 11 new products using fragrant lemon flavoring. Green grape and apple are the second and third most often used fruits, followed by strawberry, blueberry, raspberry, orange, honey orange and cherry.</p>\n<p> Zhan Junhao, founder of Fujian Huace Brand Positioning Consulting, said: "This summer, the new tea beverage industry has shown a trend toward better healthiness, variety and refinement. The launch of fruit tea, light milk tea and vegetable tea is the mainstream, taking up over 70 percent. This reflects consumers' dual pursuit of refreshing taste and healthy attributes.</p>\n<p> "In the future, business opportunities for new tea beverages lie in deepening healthy innovations, such as developing functional ingredients, expanding categories such as dessert-based tea drinks, accelerating globalization through supply chain localization and product customization, deeply cultivating potential markets such as Southeast Asia and North America, and promoting sustainable and healthy industry development."</p>\n<p> Gao Chengyuan, president and CEO of TY Marketing, said, "In the future, there will be less sugar used in new tea beverages, conforming to Gen Z's pursuit of health and wellness."</p>\n<p> In terms of digitization, AI customization and full chain management will enhance efficiency and personalized experience. In addition, cultural empowerment and "China-chic" intellectual property can strengthen emotional connections. The sinking market — a Chinese concept referring to smaller-sized urban markets — and county-level shopping venues are also incremental spaces, and policy support can accelerate channel penetration, Gao said.</p>\n<p> <span>zhengyiran@chinadaily.com.cn</span></p>\n<p></p>",
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"content": "<div></div><img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-21/014/20250821_014_02_30936.png\" /><p>Employees prepare tea for customers at a store in Huangshan, Anhui province, on July 15.</p>\n<p> With consumers' pursuit of wellness, variety and refinement, China's tea beverage brands are exhibiting inspiring trends.</p>\n<p> According to Coffee and Tea Observation, a market information platform on WeChat, in July, the top 10 tea beverage brands launched 43 products in total, including six relaunched products and 37 brand new items.</p>\n<p> In terms of brands, Guming Holdings Ltd owns the most number of new products, with eight new products and one relaunched product hitting the market. ChaPanda ranked second, with four new items and four repeats.</p>\n<p> In terms of timing, brands tend to roll out new products at the beginning and end of a month.</p>\n<p> At the beginning of the month, brands typically launch monthly marketing strategies. By introducing new products, they attract both existing and new consumers and lay the foundation for the whole month. At the end of the month, brands adjust their marketing strategies according to market responses, and may launch more new products, experts said.</p>\n<p> According to Coffee and Tea Observation, in July, the top three sellers among new tea beverage brands were fruit tea, light milk tea and vegetable tea, taking up a combined 73.7 percent of all drinks sold. As temperatures soar in the summer, consumers prefer lighter and healthier drinks.</p>\n<p> From the survey, fruit teas are the top sellers, quenching thirst on scorching days. The popularity of fruit teas, light milk teas and vegetable teas suggests that consumers are increasingly aware of the health benefits of such beverages.</p>\n<p> Specifically, Shuyi Grass Jelly and Tea sold 200,000 cups of its newly launched green grape and kale drink in a span of just three days, using over 10,000 kilograms of kale.</p>\n<p> In terms of flavor popularity among new tea beverage brands, according to Coffee and Tea Observation, flower teas were the most common, followed by green teas, matcha and black tea.</p>\n<p> Flower tea has become the most commonly used tea base with an absolute advantage of 20 new products launched, among which jasmine tea performs particularly well. A total of 15 new products use it as a tea base, accounting for up to 75 percent, while gardenia and camellia are less commonly used. Next is green tea, which has been applied to 17 new products. Matcha follows closely behind, with a usage of eight types of new products, with oolong tea and black tea trailing, having only two and one products represented, respectively.</p>\n<p> Also, among new products launched, new tea beverage brands use large volumes of fruit — 30 types in total. There are significant differences in the frequency of application of different fruits. Lemon is the most frequently used fruit, with 11 new products using fragrant lemon flavoring. Green grape and apple are the second and third most often used fruits, followed by strawberry, blueberry, raspberry, orange, honey orange and cherry.</p>\n<p> Zhan Junhao, founder of Fujian Huace Brand Positioning Consulting, said: "This summer, the new tea beverage industry has shown a trend toward better healthiness, variety and refinement. The launch of fruit tea, light milk tea and vegetable tea is the mainstream, taking up over 70 percent. This reflects consumers' dual pursuit of refreshing taste and healthy attributes.</p>\n<p> "In the future, business opportunities for new tea beverages lie in deepening healthy innovations, such as developing functional ingredients, expanding categories such as dessert-based tea drinks, accelerating globalization through supply chain localization and product customization, deeply cultivating potential markets such as Southeast Asia and North America, and promoting sustainable and healthy industry development."</p>\n<p> Gao Chengyuan, president and CEO of TY Marketing, said, "In the future, there will be less sugar used in new tea beverages, conforming to Gen Z's pursuit of health and wellness."</p>\n<p> In terms of digitization, AI customization and full chain management will enhance efficiency and personalized experience. In addition, cultural empowerment and "China-chic" intellectual property can strengthen emotional connections. The sinking market — a Chinese concept referring to smaller-sized urban markets — and county-level shopping venues are also incremental spaces, and policy support can accelerate channel penetration, Gao said.</p>\n<p> <span>zhengyiran@chinadaily.com.cn</span></p>\n<p></p>",
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"title": "001FRONT - FROM AI TO DRONES, FIRMS DELIVER INDUSTRY OF FUTURE",
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"description": "<div></div><img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-20/001/20250820_002_01_30744.png\" /><p>Staff load parcels onto a high-speed train at Hengdian railway station in Jinhua, Zhejiang province on Aug 11.</p>\n<img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-20/001/20250820_002_01_64744.png\" /><p>Workers load parcels onto trucks for dispatch to various provinces at ZTO Express' Shanghai transit hub on Aug 5.</p>\n<img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-20/001/20250820_002_01_105744.png\" /><p>A drone carrying parcels arrives at a landing pad in Jinhua, Zhejiang, as part of the province's first regular operation combining specialized rail and drone services on July 31.</p>\n<img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-20/001/20250820_002_01_81744.png\" /><p>Workers put packages onto an automated sorting line at the ZTO Express' parcel-sorting center in Shanghai.</p>\n<img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-20/001/20250820_002_01_47744.png\" /><p>ZTO Express workers sort newly arrived parcels from other regions and reload them onto trucks bound for express delivery stations in Shanghai on Aug 5.</p>\n<img src=\"https://mobile.chinadaily.com.cn/cn/resfile/2025-08-20/001/20250820_002_01_108744.png\" />\n<p> Each day, more than 500 million parcels are collected nationwide, meaning that every second nearly 6,000 items are shuttled into the express delivery process.</p>\n<p> These statistics, showing average daily operations, were released by the State Post Bureau in July, and reflect the staggering size and progress of the industry in China.</p>\n<p> The sector, which has maintained its position as the world's largest express delivery market for 11 consecutive years, is another hallmark of the country's efficiency and technological innovation, experts said.</p>\n<p> From 2014 to 2024, China's express delivery volume leaped from 14 billion to a whopping 174.5 billion parcels, accompanied by a significant drop in the average delivery price from over 14 yuan ($1.95) to 8 yuan per parcel.</p>\n<p> Behind such colossal volume is efficient resource allocation and technological prowess, with the industry evolving from labor-intensive operations to technology-driven processes.</p>\n<p> "The moment a user places an order to send a parcel on his or her mobile phone, the smart system of a courier company activates a chain of automated responses, including which courier will be assigned to pick up the parcel, which outlet the parcel will go to, which vehicle it will be on, and its scheduled arrival time at various points along the route," said Yang Qingyue, a public relations manager for delivery company ZTO Express.</p>\n<p> "The entire process is automated, with heavy human intervention only required at the sending and receiving ends, including interactions with the clients," Yang said.</p>\n<p> Zhao Chongjiu, director of the State Post Bureau, attributed the acceleration of express deliveries in the first half of this year to the expanded use of air services and high-speed rail, and a wider application of unmanned vehicles and stations, together with artificial intelligence technologies.</p>\n<p> "All of this resulted in more areas being included in service circles, where customers can receive their parcels the next day," said Zhao.</p>\n<p> The bureau aims to further improve the industry through intelligent sorting, encrypted transportation, real-time tracking, AI-powered anomaly detection, and the expansion of unmanned delivery stations, industry experts said.</p>\n<p> <b>Automated, intelligent</b></p>\n<p> At the Shanghai sorting center of YTO Express in Qingpu district on the municipality's outskirt, Qian Yi and his colleagues deal with parcels arriving from outside the city.</p>\n<p> Under the scorching summer sun, conveyor belts that are part of the smart sorting system are extended into delivery trucks.</p>\n<p> Workers place parcels on the conveyor belts one after another, ensuring that the electronic waybills face upward. This allows the automated sorting system to scan the barcode, identify the parcel's destination, and direct it to the correct location after it runs through a complex network of conveyor belts.</p>\n<p> The cross-belt sorter consists of interconnected sections, akin to train compartments, with each section processing a single parcel. As a parcel reaches its correct position, the belt shifts and guides it into a collection bag below.</p>\n<p> When the bags are full, workers seal them and place them on conveyor belts that carry them to trucks bound for distribution outlets.</p>\n<p> "The conveyor belts move at a speed that can carry 240 packages per minute, which is a dizzying speed but accurate, and requires no human intervention or secondary verification," said Qian, the 29-year-old lLine truncated
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